The data that changes everything: 60% of queries arrive outside your hours
Imagine you have an online store. You close at 6pm. But your customers don't close. They browse your website at 10pm, Saturday morning, Sunday afternoon.
According to data from our customers, 60% of support queries arrive outside standard business hours (9am-6pm, Monday to Friday).
This means that if you only provide support during office hours, you're ignoring more than half of your potential customers at the moment they need you most.
The real cost of not being available 24/7
Lost sales
A customer who has a question about a product at 9pm and can't find an answer has two options: wait (and probably forget) or buy from a competitor who does have answers available.Industry studies show that 53% of online shoppers abandon a purchase if they can't find a quick answer to their questions.
Damaged reputation
The most common negative reviews for small businesses aren't about product quality. They're about lack of response or long waiting times.Team stress
When the team arrives on Monday and finds 50 weekend emails, the day starts with stress and delay. This affects morale and productivity.The solution: intelligent automation with human intervention when needed
The key isn't hiring someone to work nights. The key is automating responses that can be automated and reserving human attention for what truly needs it.
Layer 1: FAQs and Quick Replies (instant response)
The most frequently asked questions have predefined answers that the chatbot delivers in milliseconds:- •Opening hours
- •Shipping and returns policy
- •Prices and availability
- •Contact information
Layer 2: Articles and Collections (contextual response)
For more specific questions, the chatbot consults your knowledge base:- •Detailed product features
- •Usage guides
- •Model comparisons
- •Technical questions
Layer 3: Two-way chat (human intervention)
For the remaining 10-20% that requires personalized attention, the chatbot connects the customer with your team. The difference is:- •The team receives a notification on their phone
- •They can respond from anywhere
- •The customer doesn't notice there's been a switch
Practical case: a dental clinic with MySwissBot
A dental clinic implemented MySwissBot to handle out-of-hours queries. Before implementation:
- •30 missed calls every week
- •20 unanswered emails on Monday morning
- •Patients going to competitors due to lack of response
- •The chatbot answers questions about treatments, prices and availability 24/7
- •Patients can book appointments directly from the chat
- •Only complex queries reach the human team
How much does it cost to implement 24/7 support?
The traditional alternative: hire someone for the night shift.
- •Cost: €1,500-€2,000/month minimum
- •Problems: staff management, holidays, sick leave
- •MSB Setup plan: €499 setup + €149/month
- •MSB SaaS plan: €299 setup + €79/month
How to get started in 48 hours
1. Request a demo and tell us your customers' most frequently asked questions 2. Our team configures the chatbot with your information 3. You install a code snippet on your website (15 minutes) 4. Your chatbot starts working while you sleep
No technical knowledge required. No need to hire anyone. You just need to give us your business information.
Conclusion: 24/7 availability is no longer a privilege of large companies
5 years ago, having 24/7 support was something only large corporations could afford. Today, with AI, any small business can offer instant responses at any time of day.
The question isn't whether you can afford to implement a chatbot. The question is whether you can afford not to.